Redefining the Sales Process: How Technology Empowers Advisors to Deliver Personalized Advice at Scale

Financial services firms are at a crossroads. Consumer expectations are evolving rapidly, demanding a blend of personalized advice, comprehensive products, and seamless digital experiences. Yet, a mere 15% of consumers feel their financial service providers have met their standards.¹ It’s clear the industry needs to redefine its sales approach.

Leveraging our deep understanding of the financial services industry, gained from working with banks, wealth management firms, and insurance companies, SigFig offers a unique, cross-industry perspective. We recognize the shared challenges these diverse firms face in adapting to evolving client expectations and incorporating new technology into their processes. Our technology-driven solutions empower advisors across different sectors to deliver personalized advice, streamline operations, and ultimately foster stronger client relationships.

The Challenges Facing Financial Firms

• High Advisor Failure Rate: Many firms can struggle with onboarding and retaining new advisors, leading to inconsistencies in service and lost opportunities.
• Underserved Clients: A growing number of mass affluent and affluent clients feel neglected, primarily due to the lack of digital and hybrid advice solutions.²
• Inefficient Use of Advisor Time: Advisors spend a staggering 60% of their time on non-client-facing tasks,³ hindering their ability to build relationships and drive growth.
• Scale with the Right Tech: Technology is a powerful enhancer, not a replacement for human expertise. Success will come from empowering your sales team, giving them the tools and confidence to deliver personalized advice within your firm’s guidelines. It doesn’t matter if advisors are seasoned pros or new to the game – the right tech can help them shine. 

Consumer Expectations Are Changing

Today’s clients want:

• Proactive Personal Advice: They seek tailored financial guidance that anticipates their needs, not just reacts to them, but let’s face it – it’s not easy to deliver this at scale, especially when so much time is spent on non-revenue tasks.
• Hybrid Advice Delivery Model: 72% of clients prefer a blend of human and digital experiences,³ with 55% favoring virtual meetings with advisors.⁴ Offering the right mix and utilizing digital tools (and that integrate with your current technology) can enhance the client experience and drive consistent business results.
• Collaborative Meetings: Move beyond traditional verbal interactions to allow advisors and clients to engage with interactive modules, share information seamlessly, and co-create personalized financial plans. This enhances the client experience and provides the firm with greater control and consistency in its sales process.
• AI Adoption: Both clients and advisors are eager to explore ways to activate AI to customize client engagement and improve the investor experience⁵ – creating efficiencies by streamlining execution and improving data capture.

Technology-Driven Approach Dedicated to Empowering Advisors

SigFig isn’t just another technology vendor; we’re a strategic partner to financial institutions, committed to understanding their unique needs and co-creating solutions. Our software tackles the core challenges firms are facing, enabling them to:

• Create Scalable, Repeatable Growth: SigFig’s Engage platform enables consistent sales processes across all channels, empowering advisors with standardized workflows and client-centric tools.
• Optimize Existing Systems: Engage seamlessly integrates with existing CRM and core banking systems, maximizing the value of your current technology investments.
• Deliver Proactive, Personalized Advice: We enable advisors to provide tailored recommendations and proactive outreach at scale, going beyond portfolio management to facilitate collaboration throughout the relationship.
• Leverage AI to Empower Advisors: We harness the power of AI to analyze client conversations, surface relevant insights, and automate tasks, freeing up advisors to focus on relationship building.

Designing the Future of Financial Advice

The right technology isn’t just a tool; it’s a transformative force in the financial advisory landscape. By embracing platforms like SigFig Engage and SigFig Digital Advice Pro, advisors can break free from limitations, streamline operations, and truly focus on what matters most – cultivating deep, meaningful relationships with their clients. This isn’t just about the future of wealth management; it’s about unlocking a more fulfilling, effective, and prosperous experience for both advisors and those they serve.

If you’re ready to explore how SigFig can help your firm redefine its sales process and achieve better business outcomes, we invite you to contact us. 

We look forward to partnering with you in the next phase of digital transformation.