So, welcome. To our vibrant, functional new website.
Over the past 17 years, SigFig has evolved from a direct-to-consumer robo-advisor into a multi-faceted ecosystem of digital wealth solutions. We’re now an integrated software company providing wealth management teams with solutions to improve the client experience and empower financial advisors.
Our principal focus is on maximizing home office and provider efficiency and reach so they can spend more time on what matters. We power solutions for leading financial institutions such as UBS, Wells Fargo, Citizens, Santander, and Scotiabank.
As we have reimagined our own internal operations to continue driving innovation for firms and investors, we have simultaneously shifted the ways in which we help our partners meet evolving client needs, ultimately focusing on driving down the cost to serve across customer segments while adding back time for firms to deepen client relationships.
Our website is a combination of where we’ve come from, where we’re going, who we’re going with and how we navigate the future together.
In this constantly evolving landscape, we are inspired by the fact that change is the only constant.
The pace at which we consume information has increased. The options available to us are innumerable. And both fintech and wealth management continue to drive transformative changes across the financial services industry.
To thrive in this environment, we need to be adaptable and resilient. There are endless inputs—recognizing how to organize insights from distractions is essential to harness more disruptive ideas. By thinking beyond ourselves and focusing on the bigger picture, we become a driver of change, and enable financial institutions to drive innovative solutions for their advisors and clients.
At SigFig, we also have the benefit of being uniquely positioned to learn from our partners and understand what it takes to help them achieve their strategic objectives.
We know the best ideas come from working together and listening to diverse perspectives.
We are dedicated to providing a seamless, efficient, and personalized experience in everything we do—websites included. Our goal is that this new public identity facilitates meaningful connections with leaders across wealth management and enables new ideas for our industry.
We encourage ideas, feedback and coffee dates. We hope to meet you soon.
The SigFig Marketing Team
