It is now more important than ever to integrate meaningful experiences into customer journeys, especially within the retail and digital banking industry. Building trust and a culture of financial wellness is at the foundation of Paducah Bank’s mission, which is why they’ve adopted SigFig Discover, a technology platform to uncover customers’ financial needs, priorities, and concerns at-scale. In this webinar, Craig Felker (Paducah Bank) and Wes Cobb (SigFig) discuss how Paducah is re-imagining customer conversations by putting their needs at the center by using technology to augment the in-branch experience.
In this webinar, you’ll learn:
-How community financial institutions are using digital technology to uncover customers’ needs beyond the branch to enrich data and source leads
-Why branch, experience, and service leaders are using financial health as a way to build more customer-centric sales & service cultures
-The most common financial needs shared by customers and how needs discovery technology helps them to take action
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